The Challenge:

Multi-Location Storage Unit Partner, a rapidly expanding nationwide self-storage provider, faced the unique challenge of managing a dynamic portfolio of locations, with frequent additions and removals. They sought a marketing partner capable of navigating this complexity, providing transparent collaboration, and delivering consistent growth. Previous vendor relationships lacked the necessary responsiveness and flexibility, leading to frustration and stagnant performance. Our partner needed a partner that could adapt to their evolving needs and provide strategic guidance during their growth phase.

Enter NetCo:

NetCo stepped in, offering a focused SEO strategy designed to enhance our partner's online visibility and drive conversions. Recognizing the importance of a strong agency-client partnership, we emphasized open communication, transparency, and a collaborative approach. We believe that a successful partnership is built on mutual trust and understanding, enabling us to adapt quickly to our partner's changing needs and deliver effective solutions. We prioritize responsiveness and proactive communication, ensuring that our partner feels supported and informed every step of the way. This collaborative spirit allows us to be nimble and efficient, especially when managing the frequent changes in our partner's location portfolio.

The NetCo Blueprint:

SEO Strategy: Our strategy centered on optimizing our partner's online presence through targeted SEO initiatives. We began with a meticulous review of meta titles and descriptions, ensuring they aligned with our best practices and supported both organic and potential paid media synergies. This foundational step is crucial for overall online visibility and performance. We built a comprehensive framework for all of our partner's Google Business Profiles, enabling them to quickly and easily create new business listings aligned with local SEO best practices. This streamlined process is vital for maximizing growth as they expand their location portfolio. We identified that while blog creation was proving challenging for ranking, location-based optimizations were critical for driving local traffic. We focused on enhancing location pages with relevant keywords and content, ensuring that potential customers searching for storage in specific areas, such as Hoover, Alabama, a top-performing location, could easily find our partner. We also implemented a rigorous process for blog creation and content monitoring, ensuring that all content aligned with SEO best practices and supported our partner's overall marketing goals. Our approach acknowledged that while top keywords were showing positive trends, sustained growth required consistent effort and time. Beyond meta optimization and Google Business Profile management, our SEO best practices included:

• Keyword Research & Targeting
• On-Page Optimization (header tags, content structure)
• Technical SEO (site speed, mobile-friendliness)
• Local SEO (Google Business Profile optimization)
• Link Building & Authority Building
• Performance Monitoring & Reporting

The Results That Speak Volumes:

Despite maintaining a flat SEO budget and increased paid media spend by +20%, our partner experienced a significant +25% increase in conversions over the last 30 days compared to the previous period. Notably, approximately 7% of these conversions were from re-engaging users, indicating increased customer loyalty and retention. While the bounce rate saw a slight +1% increase, this was expected given the consistent addition of new users and locations. Overall sessions increased by +15%, and new users surged by +20%, demonstrating the effectiveness of our SEO strategies in driving traffic and expanding our partner's customer base. The ability to achieve substantial growth with a flat budget underscores the efficiency and effectiveness of our targeted SEO approach.

The NetCo Difference:

The NetCo difference lies in our commitment to building strong, collaborative partnerships and delivering data-driven SEO strategies. We understand the importance of flexibility and responsiveness, especially for clients in rapid growth phases. Our focus on location-based optimization, strategic content management, and foundational SEO best practices ensures that our partner'sonline presence remains strong and effective. our partner's success story highlights our ability to deliver significant results through targeted SEO and a collaborative partnership. At NetCo, we don't just optimize websites; we build lasting partnerships that drive sustainable growth.